Monday, November 19, 2007

Consumer behavior of website

Consumer behavior of products is the study of the manners or roles of consumers governing the purchase of any product or service. For a manufacturer, it is important to study the buying habits and other things of consumers relating to any particular products. It is always important to know the consumer behavior of products and its demands to better serve the purpose. With the same token, a web designer, before planning and improving a website, should know how people view a website. To cater to the needs of the clients it is always important to study the human behavior of websites. What people looks for in a website, how they perform search etc. are some of the factors that need to be considered while developing a website.

There are many principles pertaining to consumer behavior of products. Still there remain some common elements amongst them. Though this can not be universalized, but it has got some commonality. It is no different in case of human view of websites. Generally visitor turns into a link where there is possible continuation of his visit. They look for useful information, resource or product and they can be easily converted through suitable links. First impression is the best impression. A website should be eye soothing at the first instance because if you can not attract the attention of the visitors they never come back. People do not read, but scan; quickly check if there's anything interesting on the page and proceed with the browse. As people hunt for information, your text should be precise and easily legible and comprehensible for reading. Words you use on your site should be proper and relevant to the visitors; you must be clear of your stand and offers.

To attain your ultimate goal is to catch hold of your visitors so that some effective results come in.

Friday, November 02, 2007

Offshore Software Development scenario

Offshore development has really gained momentum these days. Outsourcing offshore has been a profitable business motion for companies. And particularly for the Information Technology sector. The whole IT industry is into this trend. India is the ultimate target of many of the companies as she is known for Information Technology brain drain. This is mainly because of the cost effectiveness, technological quality, and the compatibility required in the IT market.

Software development has always been indispensable part of all business activity. There is hardly any business sector as well as an organization which is not in need of software in one way or other. It turned out that offshore software development served the purposes of companies in a very cost effective manner. Third world countries and specially India is taking the lead in quality supply of IT products and other business process outsourcing. There are many factors behind sprawling of various offshore development centers.

There is no doubt that Offshore Software Development facilitates the companies to focus on core activities in a very cost effective manner. but how long this trend continues is a matter of concern as there are speculations that outsourcing will not remain profitable or will come to an end due to impending economical reasons. Till date India is the leading outsourcing option for many companies.

With the share market is booming high and Sensex touching sky resulting into Indian rupee appreciation all the outsourcing industries are scared of their future.