Monday, November 19, 2007

Consumer behavior of website

Consumer behavior of products is the study of the manners or roles of consumers governing the purchase of any product or service. For a manufacturer, it is important to study the buying habits and other things of consumers relating to any particular products. It is always important to know the consumer behavior of products and its demands to better serve the purpose. With the same token, a web designer, before planning and improving a website, should know how people view a website. To cater to the needs of the clients it is always important to study the human behavior of websites. What people looks for in a website, how they perform search etc. are some of the factors that need to be considered while developing a website.

There are many principles pertaining to consumer behavior of products. Still there remain some common elements amongst them. Though this can not be universalized, but it has got some commonality. It is no different in case of human view of websites. Generally visitor turns into a link where there is possible continuation of his visit. They look for useful information, resource or product and they can be easily converted through suitable links. First impression is the best impression. A website should be eye soothing at the first instance because if you can not attract the attention of the visitors they never come back. People do not read, but scan; quickly check if there's anything interesting on the page and proceed with the browse. As people hunt for information, your text should be precise and easily legible and comprehensible for reading. Words you use on your site should be proper and relevant to the visitors; you must be clear of your stand and offers.

To attain your ultimate goal is to catch hold of your visitors so that some effective results come in.

1 comment:

Unknown said...

Interesting blog. It would be great if you can provide more details about it. Thanks you.

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